How Music Grows Brands
The first resource of its kind, How Music Grows Brands is an empowering exploration of the power—and potential—music has to shape culture, drive business and grow brands.
Rebecca Jolly & Joe Belliotti
Music is a motivator, a respite, a provocateur. When used strategically in business, it creates culture and connects brand with consumer. In How Music Grows Brands, branding experts and music industry executives Rebecca Jolly and Joe Belliotti provide an insider's guide to utilising music as your most powerful branding asset. They introduce Brand dB, their proprietary methodology, reveal the secrets of the industry, and provide a roadmap for long-term success.
